Fidel Lirio is a creative professional, having worn many hats throughout his career. He has served as a global creative lead for the Dockers brand where he oversaw areas of visual merchandising, seasonal concepts and brand / e-commerce photography. He was also a principle designer for the Dockers global store concept.
As an Art Director, he thrives on collaboration; engaging the strengths of the team’s talents— from the photographer, the models, the stylist, the tailors, all the way down to the P.A.,— are what he believes makes for a successful shoot. For Fidel, it’s not just “art for art’s sake,” but executing to the demands of the business with creative integrity.
Awards include: Women's Wear Daily, Best In Show (Magic Menswear Trade Show), 2008 City of San Francisco, Mayor's Certificate of Honor, 2008, San Francisco LGBT Pride, Community Inspiration Award, 2007