Your creative partners for
Production
Magic.
LuLu Artists Collective is more than a creative management agency. We are a community of kindred spirits who support and make art.
We are an agency managed by a powerhouse team of business-savvy women with diverse backgrounds in creative production. We believe in the synergy of relationships and a holistic approach to every job to ensure happy clients, happy artists, and an abundance of good vibes.
Creativity, grit, and an unflappable ability to solve problems are the core ethos of LuLu. We cultivate a community of creatives who offer our clients unparalleled service.
People often say that LuLu makes production magic.
It’s not by chance. We work hard to make magic happen by supporting each project from start to finish and surrounding ourselves with extraordinary talent and amazing clients.
Our Team
Founder, CEO, Artist
Our fearless leader, magic maker, and beloved visionary.
Mary Domenico
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Mary is an award-winning costume designer, an artist, and the visionary behind four companies that build solutions for the creative production industry. An alum of the Rhode Island School of Design, she spent over a decade working as an on-set tailor. Nicknamed "Miracle Mary" early in her career for her skill at pulling off impossible things, she continues to apply that inspired tenacity to art, business, and chasing after her three kids.
Mary's boundless creativity, grit, and nurturing spirit power a unique family of companies that work together to support the creative industry. In 2015, Mary started Blackbird Tailoring, an agency that represents the best set tailors in the Bay Area. BULA Billing followed in 2016 to provide vendor management and fiduciary support to enterprise clients. In 2017, Mary leveraged her deep industry knowledge and creative vision to found LuLu Artists Collective, an agency that supports both artists and the creative community. To cap off her run of annual company creation, she launched Out of the Box Solutions in 2018 to provide customized payroll services to clients ranging from large enterprises to independent photographers.
Byrd Baldwin
Senior Agent & Billing Director
Our chaos wrangler, mama bird (no pun intended), and master fixer.
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With her extensive production knowledge and easy rapport with both artists and clients, Byrd is an expert at finding answers and coordinating the impossible. She joined LuLu in 2016 after more than two decades of experience as a freelance producer, production coordinator, event coordinator, and volunteer board member and fundraiser for local nonprofits . Additionally, Byrd has a billing and bookkeeping background and specifically understands the nuances of production accounting. Together with their dad, she raised two beautiful humans here in Marin County. Although based in Raleigh, she’s often at our offices here in California. Fondly referred to as “the Fixer,” Byrd masterfully brings production chaos to order, and approaches every project with speed and inspired resourcefulness.
associate agent & Booking Coordinator
Our steadfast calm in every storm who keeps the machine humming.
Ashley Hanson
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Ashley worked with LuLu for four years as a production coordinator, PA, and producer before joining the internal team to help manage calendars and bookings. With her strong communication skills, masterful calendar juggling, and calming presence, she gracefully untangles every booking puzzle for both talent and clients. A California native, Ashley received a BA in American Studies and Humanities from San Francisco State University and worked in communications for arts and environmental nonprofit organizations before shifting to the production world. She lives in Oakland with her dog, Sherman, and loves traveling and being outdoors. She has visited 28 countries and 19 National Parks and when she’s in the Bay Area, she’s usually at a park with Sherman.
Megan Kurashige
Marketing Director
Our word wizard and creative mind behind all things marketing.
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Megan is a choreographer, dancer, and writer who believes in the power of heartfelt storytelling and evocative imagery. She shapes and guides written and visual communication for the LuLu family of companies. Megan is a devotee of surprising choices, earnest effort, and the particular joy that comes with orchestrating many elements to become an unexpected and delightful whole. She has worked as a project manager, marketing specialist, event coordinator, and lead administrator for several Bay Area arts organizations. In her non-LuLu life, she and her sister, Shannon, co-direct Sharp & Fine, a San Francisco-based dance company that creates experiments in theatrical storytelling.
Sonja Dale
Marketing & Administrative Associate
Our diligent keeper of social media and digital assets.
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Sonja is a professional dancer and ballet instructor with a passion for clear communication and strategies. Also pie. She helps streamline talent inquiries and general administration, maintain artist portfolios and social media, and organize our enormous library of digital assets. With her love for spreadsheets, color coding, and making chaos into ordered, beautiful structures, Sonja applies the same rigor and joy to administrative work that she does to dancing. She appreciates efficiency and honesty and believes that problems are best solved through acceptance, hard work, and creativity.
Julie Crothers
Marketing & Administrative associate
Our master of checking things off every list.
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Julie is a choreographer, performer, community educator, and arts administrator based in Berkeley, CA. She is a masterful improviser, creative problem solver, and loves thinking out of the box. She nerds-out on organizational tasks, whether it's tidying the sock drawer, wrangling a classroom full of preschoolers, or tackling the scheduling joys of coordinating multiple calendars. Originally from Tennessee, Julie has a gift for creating systems that support efficiency and making people laugh with her outgoing and energetic personality. When she's not at the computer, Julie spends her time going to dance class, cooking for her girlfriend, and working on amateur sewing projects.
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