Gap Laydown Campaign
Client: Gap
LuLu Sourced Crew: Art Director, Stylist
It takes a dream team combination of art direction and styling to bring flat laydowns to life. LuLu worked with longtime client Gap, Inc. to provide a dynamic team that could create the perfect color stories and styling combinations to fulfill their creative vision.
ART DIRECTOR:
Laydowns can be a more complicated project for an art director. They have to bring a sense of character and just the right perspective to give a flat garment a lively, three-dimensional quality.
laydown stylist:
Whether it's a stack, a story, or a single garment, it takes an experienced stylist to execute a picture-perfect laydown. Great laydown stylists have all the tricks and speed necessary to make this very challenging task look effortless.
