Salesforce Video Campaign
Client: Salesforce
LuLu Sourced Crew: Art Director, Props Stylist, Wardrobe Stylist, Special Casting, Props Assistant, Wardrobe Assistants, Production Assistants, Studio Teacher, Pediatric Nurse
LuLu partnered with Salesforce to bring their "Everyone" campaign to life by staffing the full crew of creatives and support. We managed everything, from special casting to lead creatives and production support. We were honored to work on a project with a meaningful message that spoke to LuLu's values.
ART DIREcTOR
Our art director worked closely with the Salesforce creative teams to bring every aspect of the production to life.
STYLISTS & ASSISTANTS
Our stylists worked hard to ensure that the voice of each individual was supported by their wardrobe and HMU styling. Our assistants supported their lead stylists through each step of the production.
SPECIAL CASTING
Our casting agent sourced from a variety of communities to supply a diverse cast. We leaned into friend and family relationships to provide non-traditional casting solutions that would have otherwise been impossible to find.
STUDIO TeACHER/pediatric nurse
We ensured that the production had a support team that would keep it compliant with all of California's legal requirements for working with minors.
Production Assistants
A complex project with a large cast required the skills of a rockstar PA team to run as smoothly as possible.
fun facts
A LuLu assistant and his partner were cast in the production.
A friend of LuLu who works with Paralympians helped source the amazing athlete featured in the production.
A friend's daughter was cast to bring her beautiful smile to Salesforce's representation of diversity.