Fidel Lirio is a creative professional, having worn many hats throughout his career. He has served as a global creative lead for the Dockers brand where he oversaw areas of visual merchandising, seasonal concepts and brand / e-commerce photography. He was also a principle designer for the Dockers global store concept.
As an Art Director, he thrives on collaboration; engaging the strengths of the team’s talents— from the photographer, the models, the stylist, the tailors, all the way down to the P.A.,— are what he believes makes for a successful shoot. For Fidel, it’s not just “art for art’s sake,” but executing to the demands of the business with creative integrity.
Awards include: Women's Wear Daily, Best In Show (Magic Menswear Trade Show), 2008 City of San Francisco, Mayor's Certificate of Honor, 2008, San Francisco LGBT Pride, Community Inspiration Award, 2007
SEE FIDEL’S CLIENT LIST BELOW
CLIENT LIST INCLUDES: Brandless, Dockers, Levi’s: Signature/Denizen, Gap, Banana Republic, Walmart