Fidel Lirio
Art Director
Bio
Fidel Lirio is a creative professional, having worn many hats throughout his career. He served as a global creative lead for the Dockers brand where he oversaw areas of visual merchandising, seasonal concepts, and brand/e-commerce photography. He was also a principal designer for the Dockers global store concept.
As an art director, he thrives on collaboration and believes that engaging the strengths of the team’s talents—from the photographer, the models, the stylist, the tailors, all the way down to the PA—is what makes for a successful shoot. For Fidel, it’s not just “art for art’s sake,” but executing the demands of the business with creative integrity.
Client List
Amour Vert, Ariat, Athleta, Cost Plus, Dockers, Dreamship, Gap, Manscaped, Levi’s, Old Navy, Stitch Fix, Walmart