Gymboree Back to School Campaign
Client: The Lovely Works, Gymboree
LuLu Sourced Crew: Kid Wrangler
You need the best of the best to capture the authentic energy of child models. For Gymboree's Back to School campaign, we teamed up with our friends at The Lovely Works, a Brooklyn-based production company, to do just that.
Kid Wrangler:
Our expert kid wrangler was a crucial part of the creative team, collaborating seamlessly with the photographer and other creatives to pull off a shoot with a lot of moving parts. She worked hard to keep the adorable cast engaged and full of life, encouraging them to move and interact naturally with classroom items and musical props. The result is a series of truly sweet and joyful images, filled with genuine expressions and moments of play.
